Ascend Startup Business Plan for DES MGT

Blog Archive

  • ▼  2009 (38)
    • ►  December (13)
    • ►  November (16)
    • ▼  October (9)
      • Progress So Far
      • Cohesive Group SWOT
      • To Understand Destination Branding
      • Data for Market Research
      • Sample Branding Campaign by Competitiors
      • Revised Target Market
      • Marketing Plan Outline
      • Business Plan Outline
      • SWOT Analysis

Competition

  • Direct: Destination Graphix
  • Direct: ISM Boston
  • Direct: List of NY-based Travel Branding Agencies
  • Direct: Navigant Marketing
  • Direct: Tsunami Marketing
  • Direct: USDM.net
  • Direct: Wanderlust Branding
  • Indirect: Bloom Consulting, Madrid
  • Indirect: Deep Design Agency UK
  • Indirect: Duffy
  • Indirect: Fallon, parent company of Duffy Worldwide
  • Indirect: FutureBrand
  • Indirect: The Hat Factory
  • NY-based: Agency 212
  • NY-based: Co-op
  • NY-based: Company C
  • NY-based: Cosette Communications
  • NY-based: Gi-space
  • NY-based: HS Dominion
  • NY-based: The Halo Group

Sunday, October 25, 2009

Marketing Plan Outline

  1. Executive Summary
  2. Brand Name and Service Positioning
  3. Situational Analysis
  4. Segmentation and Target Market
  5. Objectives and Goals
  6. Marketing Tactics
  7. Implementation Plan/Action Plan
  8. Budget
  9. Controls
Posted by DJF at 10:49 PM

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