Revised Target Market

Initial Target Market
Groups that do not have strong identities

• countries that do not have a well defined or strong tourism board. They may need help enticing people to visit their countries.

• hotels within these countries that want a more luxurious, funky, fresh, etc. look

• transportation such as planes, cruise ships, or buses

• travel agencies - online such as expedia, or local groups

Refined Target Market, as agreed upon last meeting (Oct. 27)
Organizations within the travel, tourism, hospitality industries, and destinations that
1) do not have a brand identity
2) have an existing brand identity that is weak or ineffective (bad)
3) require design executions that further complement/supplement an existing strong identity.

Ascend, Inc. has the capacity to
1) create a brand identity for the organization which will be
2) strong, memorable, and impactful
3) representing the value of the organization in all its possible executions