Friday, December 4, 2009

Creative Brief Questionnaire

Creative Brief Questionnaire





DATE: CLIENT:

PROJECT: ATTENDANCES:

JOB #:




Ask yourselves, What is the products...



Objectives:



Target Audience:



Features:



Customer or User Benefits



Support of Benefit Claims:



Competition:




List of: Considerations | Preferences | Limitations






Distribution Considerations



Green Benefits



One Word, what is the essence of the product?


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